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Microsoft – International Business Strategy

Microsoft Executive Summary Microsoft has been one of the leaders in Information technology industry with its one of the most famous product that is its Operating System known as Windows. In this paper, we will first discuss the background of the organization, that when it started and what are its software and hardware products. Later

Global Marketing – Coca-Cola, Google, and Burger King

Global Marketing Why are infomercials, sponsorship, and product placement growing in importance for global marketers? Name three companies that have successfully used direct mail or other forms of direct-response advertising.  An infomercial is considered to be the type of a television commercial or program however it is quite long covering the complete description about the

By | 2018-03-13T12:42:13+00:00 March 13th, 2018|Categories: Advertisement, All, Marketing, Marketing Mix|Tags: , , , , |0 Comments

Customer Intelligence

Q 1. What methods would you consider using in order to obtain your customer intelligence, list and explain at least two? (In order to continue with the next question use ‘customer research survey method’ as one of the techniques) (LO4, Assessment criteria 4.1) Customer intelligence is one of the most emerging fields of marketing as