You are here:-Tag:direct foreign marketing

Customer Intelligence

Q 1. What methods would you consider using in order to obtain your customer intelligence, list and explain at least two? (In order to continue with the next question use ‘customer research survey method’ as one of the techniques) (LO4, Assessment criteria 4.1) Customer intelligence is one of the most emerging fields of marketing as

International Marketing Question Answers

How can the increased interest in international marketing on the part of the U.S. firms be explained? The first thing that let the company think about going international marketing in the U.S. is that they have established well in the domestic market and can survive for long then they have a chance to increase their