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Strategic Goals of Coca-Cola

1.1 Identify the strategic goals of the chosen organization and use appropriate methods to evaluate your personal skills in regards to achieving strategic goals of the chosen organization.  The strategic goals of the company act as a roadmap for the companies that they can guide what is meant to be achieved. The goals and the

Smartphone – Marketing Plan for New Product Launch

Product UAE is at the third number of the country using smartphones. The company has developed smartphones to launch in UAE market in order to make its significance in the market. The high-end smartphone is Smart X having 4.7-inch 1080p resolution screen that will give a great display quality to the customers. This model contains

Global Marketing – Coca-Cola, Google, and Burger King

Global Marketing Why are infomercials, sponsorship, and product placement growing in importance for global marketers? Name three companies that have successfully used direct mail or other forms of direct-response advertising.  An infomercial is considered to be the type of a television commercial or program however it is quite long covering the complete description about the

By | 2018-03-13T12:42:13+00:00 March 13th, 2018|Categories: Advertisement, All, Marketing, Marketing Mix|Tags: , , , , |0 Comments

Customer Intelligence

Q 1. What methods would you consider using in order to obtain your customer intelligence, list and explain at least two? (In order to continue with the next question use ‘customer research survey method’ as one of the techniques) (LO4, Assessment criteria 4.1) Customer intelligence is one of the most emerging fields of marketing as